In this article I break down HTML heading structure by giving heading and subheading examples as well as explaining H1-H6 title tags and when to use them.
Let’s start with keywords
Using the proper keywords allows you to maximize the potential of your website and pages so you can rank higher in search.
Headings and subheadings are how google understands what information is on a page. Using keywords in your headings is incredibly important in being able to rank for those keywords.
You should have a solid keyword list and plan in place before you get to this step.
How does google read my site?
This is an important question for SEO purposes because with heading structure you are telling Google the order of importance you are placing on certain content. You are also telling google how thorough you are being to provide the most benefit to your customers.
Google reads your site as a whole, it reads individual pages, it breaks down those pages into sections to try and provide searchers with a better experience through rich snippets (Refer to the section below for rich snippets), and it also compares your site to others in your field to help determine your validity.
What is a rich snippet?
A rich snippet is an answer or product that google displays to try and directly answer your search query without having to click a link to another site.
Example of a rich snippit:
In this example, Google answers the question “What is coffee?” With a section from a Wikipedia page.
Are rich snippets here to stay?
Google is using rich snippets more and more so that people don’t have to leave Google to get the answers they need. This is meant to be a benefit to Google and the consumer. We may someday see the one answer google page.
It is important to format your website and pages so that Google understands each section of your site for rich snippets
Headings and Sub-Headings
Heading and subheadings are used to tell the reader, and Search Engines, what the article and individual sections are about.
Readers love a good heading structure because it allows them to easily scan a product, service, or article to get the information they want quickly.
Search engines love a good heading structure because it is how they know what is relevant to show people searching on their platform.
I have provided some heading and subheading format and examples below.
Heading and subheading Format and example
Do you remember writing an outline for a research paper in school? If so then you have a basic understanding of heading structure.
Your H1 tag should give an overall idea of what your article, product, or service is going to be. It should also include your main keyword.
H2 tags are the main headings within your article or description. These are the main points you are trying to get across within the text. H2 tags are like the chapters in a book whereas the H1 tag would be the title.
H3-H6 are further subsections of your H2 tags. These are used to further break down your points and get more specific
In the example below, Google can easily tell that you are making the claim to have the best coffee in Medford Or. As long as the rest of the article/description supports that claim and you have backlinks to that page from trusted, relevant websites then you will rank for that keyword and probably some sub-keywords as well.
Heading and subheading example and descriptions
If you are a coffee company in Medford Oregon and you want to rank for the keyword “best coffee Medford Or” you might have a blog with the H1 heading “Why we have the best coffee in Medford Or.” you might then have an H2 heading that is something like “what does it take to make Medford Oregon’s best coffee”
Here is what that would potentially look like:
(H1 heading) Why we have the best coffee in Medford, Or
Having the best coffee in Medford, Or is a bold claim. We understand this. That is why we have dedicated our lives to really understanding what this means to craft the finest artisan coffee, and how to achieve it. There is a lot that goes into being able to make this claim. We would like to explain why we feel confident in the quality of our coffee.
(H2 heading) What it takes to make Medford Oregon’s best coffee?
Here are the main factors we feel go into making the best coffee in Medford Oregon.
- Coffee bean selection
- Brewing process
(H3 heading) Coffee Bean Selection
Your coffee bean selection is possibly the most important step because this is done poorly nothing you do after can fix it.
Is all this HTML heading structure necessary?
You can rank for search terms on Google and other search engines by using very little structure as long as your competitors use even less structure :).
SEO is a competition for search terms that your target market types into their search bars. If you do a better job structuring your site than your competitor, chances are that you will rank higher for your target keywords and sub keywords.
This is why I offer a free SEO analysis and consultation so that I can accurately assess what it will take to have you ranking better than your competitors. Sometimes a little structuring can go a long way. Sometimes there are months of work in just research and planning. It mainly depends on the type of business and how good your competitors are.
Contact me to get an accurate picture of what it will take to be on the 1st page of google search