Believe it or not, the content on your website directly effects how many people walk through the door of your business. Even if a customer contacts your directly through google and never goes to your website. Google expects every business to be an “expert” in their industry and it rewards those it deems to be so.
By the time you are done reading this my hope is that you have a better understanding about how your website content effects how many customers you have, and how this is more true every day.
Do website keywords matter with Local SEO?
Yes they do. When google analyzes your online presence to determine which keywords (Search Terms) to rank you for they use your website to help determine which search terms and industries you are an expert in. Google will be able to better understand who you are and who to show you to if your keywords and content are structured in a way that google can understand.
This is where an SEO expert comes in. You can’t just throw keywords into your website and get results. There is a specific way that google and other search engines want to read your website. If you format it correctly you will rank higher when people are searching for businesses in your industry and therefore get more customers.
Do I need SEO if i’m not selling anything on my website?
The short answer is…It definitely helps.
Whether you are local, national, or international google will analyse your online presence in its entirety. This means that it will take into account the content on your Google My Business, website, social media, link structure, and more to determine how you should rank when people search terms within your industry.
Before google, there was the yellow pages. For those who don’t know, the “Yellow Pages” was an actual book that got dropped off at your house with all business and local phone numbers in it. Besides word of mouth and advertising this is how people found businesses they needed. Now, google handles this job and many more. If online search isn’t at least one of your main focuses than it is guaranteed that you are missing out on business.
Do all local businesses need large websites with lots of content?
It depends on your competition. Search position is a competition for online real estate. If your competitors are lazy with their online presence then just having a website with your N.A.P. (name address and phone number) and a little content will give you a slight advantage as long as your Google My Business, Backlinks, Citations and reviews are up to par with what they are doing.
Your local search rankings are just like anything else in life. If you are willing to do a little more than the next person and do it efficiently you will be successful.
Keep in mind that more Search conscious companies are starting up all the time and what may be enough today may not be enough tomorrow. Online competition will get stronger in all industries and local search increases every year. If you don’t focus on your online presence now it will hurt you in the future as you find yourself playing catch up with companies much newer than yours.
How do I know what I need to do to rank higher than my competitors?
I offer a free SEO analysis and consultation to any business that is interested. I analyse your industry and where you currently fit into it. I will then come up with what I feel is the best plan to increase your search ranking, customers, and revenue.